Active 25-34 year olds

While life can change significantly during this stage, those who are active maintain their activity level and consider it a ‘must-do’ in their daily routine.

They are twice as likely to participate in both sport and physical activity.

1.3 million people35% of 25-34 year olds

8 Average number of sessions per week

3 Average number of different activities

Characteristics

• Active as children and enjoy staying involved
• Motivated to be more physically active and fit for themselves
• Driven by fun and enjoyment, thrill of competition and will to win
• Want to be a good role model and promote the principles of a healthy and active lifestyle to their children
• See the benefits of good mental health, positive body image and good physical health to prevent illness
• Consider their daily or weekly physical activity routine to be critical and 'must-do'.

Sport is really important for this group, but it is a critical life stage where transition away from team sports can start. Sporting organisations need to think about how to keep this group participating for longer or keep them connected if they take up individual pursuits.