Active 18-24 year olds

Most active 18-24 year olds play sport and do other physical activities.

They are doing slightly less sessions and activities than active 15-17 year olds, but they significantly exceed the physical activity guidelines and see physical activity as a critical part of their routine.

871,000 people37% of 18-24 year olds

8 Average number of sessions per week

2.9 Average number of different activities

Characteristics

• Driven by fun and enjoyment, the thrill of competition and the will to win
• Likely to be active as children and enjoy staying involved in sport and physical activity
• Motivated to be more physically active and fit for themselves
• See the benefits of good mental health, positive body image and good physical health to prevent illness
• Consider their daily or weekly sport and physical activity routine as critical and 'must-do.

While these active young adults already love their sport, it’s important for organisations to adapt their offerings to keep this group engaged.