Where are we now and where do we want to be?

Step 2

Use data, evidence and insights to understand your current state and desired state. What market insights do you have and who are your target markets?

Considerations

• What are your sports achievements and challenges in the past year?
• What is the current state of your sport internally and externally? Consider in the context of your sports agreed purpose:
  • Who are your customers?
  • What are their wants and needs?
  • What are the market trends?
  • Who are your competitors and how do you compare?
• How does your sports current state compare to the desired state? This will help form your participation objectives.
• Review thinking against Sport Australia's drivers of participation to ensure all factors have been considered.

Resources

• 35819_Participation-planning-templates_SWOT-analysis.docx: SWOT analysis is a situational analysis technique you can use to identify your sport’s strengths and weaknesses, as well as its external opportunities and threats.
• 35819_Participation-planning-templates_Gap-analysis.docx: Gap analysis is a method of assessing the differences between current situation and desired performance.
• 35819_Participation-planning-templates_Participation-plan-template.docx: Use this template to detail your participation objectives.
• Market trends: Key sport market and consumer trends impacting participation.
• Participation across life stages: Sport and physical activity data and insights.
• Inclusive Sport: Creating positive, inclusive experiences.
• Start, Stop and Continue, opens in a new tab: Use this method to reflect on recent experiences and decide what to change as your organisation moves forward.