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Questions to ask

  1. Who will be/are the target participants and what are their barriers to participation? ​
  2. What are our target participants pain points? What are their problems or issues?
  3. What is the value we could provide the target participant? What do they need and want from our product and why will or do they choose our product?​
  4. What are the moments that matter to the target participant?
  5. What have we learnt through feedback from current and lapsed participants?  ​
  6. What have we learnt through observing the participant product experience?

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