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Engage and understand key delivery channels

Engage and understand key delivery channels

While participant-centred design is critical to product success and participant experience, delivery channels are also important.

Just as you explore the value you create for participants, you need to think about why delivery partners do or will value delivering your offer. The traditional sport delivery channel is club sport, but there are other delivery partners in the market, such as private providers and schools. Whether this is a new design or addressing an existing issue, think creatively and explore different options before you narrow down on a target delivery channel.

Questions to ask

  1. Who are/will be the key delivery partners and what are their barriers to delivery?​
  2. What is the value provided to the delivery partners? What do they want and need from our product? Why will/do they choose to deliver our product?​
  3. What additional stakeholders are/could be important in product delivery?​
  4. What have we learnt through feedback from delivery channel partners?​
  5. What have we learnt through observing the delivery channel experience?

Use your own resources as input to this action, for example:

  • Deliverer satisfaction survey​
  • Post-product surveys (coaches, officials etc)​
  • Informal deliverer feedback (verbal, interviews, group sessions etc)​
  • Observation notes on deliverer product experience.

Sport Australia and VicHealth resources as input to this action:

Methods to consider for this action

  • Conducting user research can take different forms such as contextual enquiry (interviewing and observing people in their environment), observation, focus groups and interviews. Different techniques can be used depending on situation, timeline, resources etc.
  • A persona and empathy map can help you understand the delivery channel - their needs, goals and the things they say, do, think and feel.
  • User insight statements can help create compelling and actionable insights to help explore ideas and solutions.
  • Use the VicHealth: How to co-design, opens in a new tab resource to explore methods to use for this action.

Output

Identified delivery channel/s and the value you could provide them

Design-Canvas.pdf

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