Market Segmentation for Sport Participation
Discover how Australian preferences for sport participation differ and how to engage each segment of the population.
Discover how Australian preferences for sport participation differ and how to engage each segment of the population.
The Market Segmentation Studies provide key insights regarding how participation in sport is consumed among the Australian population.
This research will help organisations refine strategies to recruit and retain adults, children, parents and volunteers in sport and sport clubs and ensure our sporting landscape remains strong.
Market Segmentation - Adults
Identifying ten consumer segments among the Australian adult population.
Market Segmentation - Children
How the sport sector can influence motivations and behaviours children have towards sport and physical activity.
Market Segmentation - Parents
Exploring parents’ attitudes and behaviours towards sport and sport clubs.
Market Segmentation - Volunteers
Identifying new sport volunteers, and practices and strategies for the retention of current sport volunteers.
General enquiries
Any questions or requests for further information about the Market Segmentation study can be directed to Australian Sports Commission Insights team - asc_research@ausport.gov.au.
