ASC Brand
Brand guidelines, logos and advice on acknowledging support from the Australian Sports Commission.
Acknowledging support
Advice on how to acknowledge support from the Australian Sports Commission (ASC) is outlined below. This information is for recognised and funded national sporting organisations (NSOs) and national sporting organisations for people with disability (NSODs) as well as partner organisations.
National sporting organisations (NSOs) and national sporting organisations for people with disability (NSODs) which are listed in the Australian Sports Directory are encouraged to promote their status using the text below.
The Australian Government, through the Australian Sports Commission, recognises [name of NSO] to develop [name of sport] in Australia.
National sporting organisations (NSOs) and national sporting organisations for people with disability (NSODs) which receive funding from the Australian Sports Commission (ASC), are required to acknowledge the support they receive as outlined in their funding agreements.
When promoting joint initiatives with the ASC, Games partners, state sporting organisations, state and territory agencies for sport and recreation and state and territory academies of sport, along with recognised NSOs and NSODs, are welcome to include the ASC and Australian Institute of Sport logos as outlined in the guides below.
Brand guidelines
The ASC logo should be used when recognising Australian Government funding provided through the ASC and for joint initiatives, unless the project relates only to high performance (use AIS logo) or the Sporting Schools Program. You are also welcome to use the Play Well and Win Well logos to showcase your alignment with those important sector-wide strategies.
- NSO and NSOD Brand Guidelines - Recognised, opens in a new tab
- NSO and NSOD Brand Guidelines - Funded, opens in a new tab
- ASC Brand Guidelines, opens in a new tab
- AIS Brand Guidelines, opens in a new tab
- Sporting Schools Brand Guidelines, opens in a new tab
- Play Well Visual Guidelines, opens in a new tab
- Win Well Visual Guidelines, opens in a new tab
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Logos
ASC Chair message
The Australian Sports Commission Chair’s message is available on the Clearinghouse for Sport.
Access is restricted to National Sporting Organisations. A Clearinghouse account is required.
Contacts
For all marketing and branding enquiries (including logo approvals) please contact: marketing@ausport.gov.au
For communication or media enquiries or to request a copy of the ASC Chair's message for annual reports, please contact: media@ausport.gov.au +61 2 6214 1465