International Practice
International guidelines and resources relating to AI use in sport.
Strategies
- Olympic AI Agenda, opens in a new tab, International Olympic Committee, (accessed 11 March 2026). Launched in 2024, the Agenda sets out a governance and oversight framework to identify and mitigate risk. Developed in collaboration with a panel of experts from around the world, including AI pioneers, academics, athletes and representatives of technology companies – convened by the IOC in 2023. The IOC AI Working Group has undertaken a broad review of the uses for AI in sport, and of high-impact areas where the IOC could inspire the use of AI in its role as the leader of the Olympic Movement and the owner of the Olympic Games.
Reports
- Zoom in artificial intelligence in sport, opens in a new tab, Olympic World Library, (accessed 11 March 2026). This page provides information on a wide range of recommended resources and reference pages on this rapidly evolving topic.
Standards
- International Standard for the Protection of Privacy and Personal Information (ISPPPI), opens in a new tab, WADA, (2025). A mandatory International Standard developed as part of the World Anti-Doping Program. The purpose of the ISPPPI is to ensure that Anti-Doping Organizations (ADOs) apply appropriate, sufficient and effective privacy protections to the personal information they process when conducting anti-doping programs, in recognition of the fact that personal information gathered in the anti-doping context can impinge upon and implicate the privacy rights of Persons involved in and associated with organized sport.
- From 1 January 2027, the ISPPI (2025) will be replaced by the International Standard for Data Protection 2027, opens in a new tab.
Reports
- Artificial intelligence in the sport sector: A paper from the SHARE 2.0 initiative, opens in a new tab, European Commission, (2025). provides background information regarding the role of AI in the sport sector focusing on three key areas: grassroots sport, professional sport and fan engagement. The paper offers recommendations on how AI can be approached from clubs and organisations active in these three sectors. The ideas proposed are based on input from the Community of Practice in Innovation and its Steering Group.
Reports
- The role of AI in sport and recreation, opens in a new tab, Sport New Zealand, (2025). AI is rapidly reshaping industries worldwide - including sport and recreation in New Zealand. This report breaks down what AI means for us, explores possible futures and offers practical steps to help us act with confidence.
- Drivers of Change: Artificial Intelligence, opens in a new tab, Sport New Zealand, (2024). AI advancements have transformed industries, with generative AI like ChatGPT finding applications in research, finance, healthcare, and security, while raising concerns about existential risks and socioeconomic impacts. AI applications are expanding into sport and recreation, while concerns about deep fakes and disinformation have prompted regulatory efforts, though their effectiveness remains uncertain.
Guidelines
- Using AI responsibly in youth sport: Guidance for national governing bodies and large sports, physical activity and leisure organisations, opens in a new tab, Child Protection in Sport Unit, NSPCC, (2026). The Child Protection in Sport Unit (CPSU) is part of the NSPCC and is funded by Sport England, Sport Northern Ireland and Sport Wales and UK Sport. This guidance has been developed as a practical resource for sports organisations to explain what AI is, why it’s useful, the risks involved, and how to use it more safely and fairly to provide a safe and fun sporting experience for all children and young people.
Tools
- The Sports Governance Academy (SGA), opens in a new tab (accessed 11 March 2026). The governance support hub for the UK sports and physical activity sector. The SGA is delivered by The Chartered Governance Institute UK & Ireland in partnership with Sport England, UK Sport, sportscotland, Sport Wales and Sport Northern Ireland.
- AI Governance - Why does it matter?, opens in a new tab (17 March 2025).
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