Using the drivers of participation in planning

Sport Australia has co-designed a set of nine drivers of participation, which are the factors identified by stakeholders as having the most significant influence on driving positive participation outcomes. More detailed information can be found at drivers of participation.

Market insights Ensure all decisions are based on data and evidence about the market – your consumers and competitors. This is the most important driver to overcome barriers to participation.

Product design Developing products with benefits and features to meet consumer needs and wants.

Workforce How products are delivered to the market.

Marketing and communications Messaging and methods used to communicate internally and to consumers.

Infrastructure and equipment Providing appropriate, accessible and affordable infrastructure and equipment.

Commercial Developing sustainable participation products and commercialising related assets.

Governance A strong governance structure, committed to achieving participation outcomes.

Unified behaviours A whole-of-sport approach to participation.

Management The experience, expertise and performance of the management team.