Business model canvas

The Business Model Canvas (BMC) is a strategic management and entrepreneurial tool that looks at the elements that make up a successful business model. It allows you to describe, design, challenge, invent, and pivot your business model.

How you could use it:

• Use the BMC to plan out a new product business model or visualize your existing product models.
• Create a BMC with your product design team to stimulate conversation about success measures.

More information

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