Behaviour Change

Behaviour refers to the way we act or ‘behave’ in any given situation or to any given stimulus. The transtheoretical model of behaviour assesses an individual's readiness to act on a new healthier behaviour, and provides strategies, or processes of change to guide the individual. The stages of change in this model include: precontemplation, contemplation, preparation, action, maintenance, termination. This cn be used when trying to change physical activity behaviours.

What product outcomes could a Behaviour Change approach provide:

• To narrow down on the behaviour you are trying to change eg increase frequency of physical activity eg twice per week to five times per week.
• To understand barriers for participants at different stages of change eg contemplation, preparation.
• As a lens when considering the messaging and tone appropriate for your audience eg contemplation verses preparation.

More information

• TBC