How can we put participants at the core of product design?

Examples of participant motivations and how they can be used to shape the design of product formats and features are outlined below. These are examples only, it is important to spend time to understand your target participant motivations as you embark on your own product design.

This concept is further explored and activated through the Design Approach.

"I want to learn some skills so I can play the game"

• Formats to explore – introductory or 'learn to play' programs; modified games; skill progression sessions.
• Features to consider – supportive, patient deliverers; holistic development of participants; and modified equipment to reduce barriers and encourage learning.

"I want to play sport to have fun with my friends"

• Formats to explore – social sport products; modified games and participation events or carnivals.
• Features to consider - relaxed deliverers who are happy to let the play happen; short time commitment, with space and time for socialising and minimal equipment to reduce the barriers for people to join.

"I get a kick out of winning and want to compete"

• Formats to explore – competitions and leagues; competitive events and add-on skill and training sessions.
• Features to consider – skilled deliverers that can improve participants and their team; quality facilities and the ability for participants to track achievement.