What do we mean by participation products and experiences?

Products and experiences includes the overall product design and experience delivery to a participant both on and off the field.

Products are characterised by their format and features.

• Format - the type or style of program, number of sessions and range of activities etc. Introductory program, competition, social sports and event-based series are all examples of different participation formats.
• Features - the product attributes. Examples include the role of the deliverer, time commitment, costs, facility and equipment requirements.

The format and features should be designed together to complement each other and deliver value to the participant.

Experience is where design meets delivery; where the designed product is delivered to and experienced by the participant. It is important to understand participant motivations and the moments that matter before, during and after the core product delivery both on and off the field, including promotion of the product, the registration process, the welcome or arrival, on field delivery and environment and follow-up communications.