Play Well partner toolkit
Everyone has a place in sport
The Play Well Partner Activation Program is all about showing Australians they have a place in sport.
Creating great sporting environments and experiences is central to the Play Well Strategy which focuses on people of all ages, backgrounds, genders and abilities coming together to access the benefits of sport.
We encourage you to engage with this program and share within your organisation, with your stakeholders and through your networks. To assist you, we have developed a suite of resources a range of social media assets, posters, digital banners and in-language assets.
THE ASSETS IN THIS TOOLKIT CAN BE USED FROM 9 AM ON 25 AUGUST.
Together we can change the face of sport and help more Australians play well.
If you have any questions, please contact: marketing@ausport.gov.au
Key messages
Please find below a link to the Everyone has a place in sport key messages for the Play Well Partner Activation Program. We encourage you to use these across your social and digital channels.
Video content
Please find below a link to the Everyone has a place in sport launch video for the Play Well Partner Activation Program.
We’ve developed a suite of videos building on the Everyone has a place in sport message. Use this document to access the links and share them across your channels, networks, and events.
Social media
The below social media assets have been produced for stakeholders to use to promote the Everyone has a place in sport vision across their own channels. These social tiles can be used across Facebook, Instagram, X and LinkedIn. A range of formats and editable templates are available, including options to add your own images and logos. When posting on social media, we encourage you to tag the Australian Sports Commission (so the conversations can be shared via the Play Well channels) and use the hashtag #PlayWell.
- Facebook: @Australian Sports Commission, opens in a new tab
- Instagram: @asc, opens in a new tab
- Twitter/X: @ausport, opens in a new tab
- LinkedIn: @Australian Sports Commission, opens in a new tab
Ready-made assets
Editable assets
We have created editable PowerPoint files to make it easy to tailor the assets for your audience and style. Add your own images and logo and use the alternate messages below as inspiration for your social captions.
Accessibility and inclusion
When adding images and logos, please ensure text is clearly legible and has high contrast with the background.
We encourage all sports to use authentic images that reflect the diverse communities engaged in the sport.
Contact marketing@ausport.gov.au if you would like to support to ensure your tailored content is accessible and inclusive.
Posters
The below posters have been developed for stakeholders to help promote the Play Well Partner Activation Program across their communities, clubs and organisations.
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Digital display assets
The below assets have been developed for stakeholders to help promote the Play Well Partner Activation Program across their communities, clubs and organisations.
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In-language assets
The in-language assets have been developed to represent the top 10 most spoken languages in Australia. We have created a suite of assets, including social media tiles, banners and posters. You can download the suite of assets for each language.
Vietnamese
Cantonese
Discover more
Want to know more about some of the Australians featured in this toolkit? Visit our Play Well stories page to learn more.