Play Well

Stakeholder toolkit

Australia's Sport Participation Strategy

With safe, welcoming, inclusive and fun experiences at the heart, Australia’s Sport Participation Strategy – Play Well is a united approach with a vision that ‘everyone has a place in sport.’

Creating great sporting environments and experiences is central to the Play Well Strategy which focuses on people of all ages, backgrounds, genders and abilities coming together to access the benefits of sport.

This strategy belongs to us all. We encourage you to share this strategy within your organisation, with your stakeholders and through your networks. To assist you, we have developed a suite of resources, including a range of social media assets, a launch video and newsletter copy.

Together we can change the face of sport and help more Australians play well.

If you have any questions, please contact: playwell@ausport.gov.au

Newsletter copy

The below copy can be used across your communication channels including newsletters, emails to staff and stakeholders. We have also produced a newsletter header to use when promoting the strategy.

Newsletter header


Short copy suggestion

Play Well - Australia’s Sport Participation Strategy

Aussies are being called on to Play Well as part of the nation’s first co-designed Sport Participation Strategy.  With safe, welcoming, inclusive and fun experiences at the heart of it, Australia’s Sport Participation Strategy is a united approach with a vision that ‘everyone has a place in sport.’

This strategy belongs to us all and we invite you to join us to help make Australian sport safer, more welcoming, inclusive, and fun.

Learn more at playwell.gov.au

Long copy suggestion

Play Well, the focus of Australia’s first Sport Participation Strategy

Aussies are being called on to Play Well as part of the nation’s first co-designed Sport Participation Strategy just released.

With safe, welcoming, inclusive and fun experiences at the heart of it, Australia’s Sport Participation Strategy is a united approach with a vision that ‘everyone has a place in sport.’

The new strategy and the Play Well ethos compliments Australia’s High Performance 2032+ Sport Strategy, built on creating an environment where athletes and sports can Win Well.

Creating great sporting environments and experiences is central to the Play Well Strategy which focuses on people of all ages, backgrounds, genders and abilities coming together to access the benefits of sport.

This strategy belongs to us all and we invite you to join us to help make Australian sport safer, more welcoming, inclusive, and fun.

Download the strategy at playwell.gov.au

Social Media

The below social media assets have been produced for stakeholders to use to promote Australia’s Sport Participation Strategy across their own channels. These social tiles can be used across Facebook, Instagram, X and LinkedIn.

When posting on social media, we encourage you to tag the Australian Sports Commission (so the conversations can be shared via the Play Well channels) and use the hashtag #PlayWell.

Video content

Please find below a link to the launch video for Australia’s Sport Participation Strategy. We encourage you to share this across your social and digital channels.

Participation Strategy launch video

Auslan Participation Strategy launch video

Templates

Play Well presentation PowerPoint template

Play Well document with banner template - teal

Play Well document with banner template - navy

If you would like further instructions on how or when to use the PowerPoint or Word templates to promote the strategy, please contact marketing@ausport.gov.au.

Logos and Visual Guidelines

Download Play Well logos.

Access the visual guidelines for Play Well - Australia's Sports Participation Strategy.

Australia's Sport Participation Strategy Visual Guidelines