Congratulations on being selected as a Play Well Affiliate!
The Australian Sports Commission (ASC) looks forward to working with you and your organisation to promote your affiliation with Play Well – Australia's Sport Participation Strategy.
We have prepared a marketing toolkit for you to use to promote your organisation’s role as a Play Well Affiliate and share how your involvement will contribute to creating safe, welcoming, inclusive and fun sporting experiences for all.
The toolkit includes social media templates, newsletter copy, approved quotes and logos. If you have questions on how to use the toolkit or require branding advice, reach out to the ASC Marketing team via marketing@ausport.gov.au.
Please tag the ASC so we can share your posts.
You may like to use a quote from the ASC General Manager of Participation in your captions, see the quote below for approved options.
Suggested caption:
<ORGANISATION> is excited to be selected for the Play Well Affiliate program.
As an Affiliate of Play Well – Australia's Sport Participation Strategy, we will work with the <ASC TAG> to create a connected and collaborative sport industry that supports all organisations to provide safe, welcoming, inclusive and fun sporting experiences for all.
Read more about our involvement here: <LINK TO PLAY WELL NEWS ARTICLE>
#playwell
Graphics:
We recommend using a design platform such as Canva or Adobe to insert your image in the provided social media tiles below.
When choosing images, consider what style of image suits the template and your platform e.g. choose a portrait image for Instagram stories.
Please edit the suggested newsletter and web copy to suit your distribution platform and audience.
Suggested copy:
<ORGANISATION> is pleased to announce we have been selected as a member of the Play Well Affiliate program.
As an Affiliate of Play Well – Australia's Sport Participation Strategy, we will work with the Australian Sports Commission to create a connected and collaborative sport industry that supports all organisations to provide safe, welcoming, inclusive and fun sporting experiences for all.
We will contribute to the implementation of the strategy through delivering aligned programs and activities and are committed to supporting the sector to achieve Play Well’s objectives and vision of ‘Everyone has a place in sport’.
Graphics:
We recommend using a design platform such as Canva or Adobe to insert your image in the provided newsletter tiles and web banners below.
When choosing images, consider what style of image suits the template and your platform e.g. choose a landscape image for your newsletter.
"We’ve made some great progress as we celebrate one year since the strategy was launched and we’re delighted to partner with these organisations who play a key role in helping Australians be active.
"The ASC looks forward to working with the Affiliates to complement the ongoing work with the National Sporting Organisations and National Sporting Organisations for people with Disabilities to bring the Play Well strategy to life around Australia.
"These sport and recreation organisations are aligned with our mission to create safe, welcoming, inclusive and fun sporting experiences and will help us deliver on our Horizon One outcomes which includes creating a connected, collaborative and aligned sporting sector."
- Richard McInnes, ASC Executive General Manager Sport and Community Capability and Chair of the Play Well Leadership Group.
Access the Play Well Affiliate logos.
