Opportunities

There are almost infinite ways in which AI is either currently or projected to be used. In 2025, the AI for Australian Sport Roadmap identified four main areas of focus: ²

1. Athlete performance, safety, clean and fair competition
2. Efficiency and sustainability of sporting operations
3. Engagement with sport
4. Diversity, inclusiveness and accessibility of sport

Key opportunities within these focus areas for Australian sport could include: ^{1, 2}

Advancing athlete performance, safety, clean and fair competition:

• Optimising athlete performance
• Personalising training programs and coaching
• Predicting and managing risk of injury or ill health
• Supporting more precise sports officiating
• Improving and broadening talent identification
• Detecting threats to clean and fair competition
• Protecting athletes from online abuse

Optimising the efficiency and sustainability of sporting operations:

• Streamlining sports administration, management and communications
• Improving access to sporting information and resources
• Increasing volunteering involvement
• Supporting compliance with organisational guidelines and policies
• Managing and maximising the use of sports facilities
• Promoting sustainable practices in sport

Boosting engagement with sport:

• Making sport broadcasting more efficient and accessible
• Helping fans better understand and engage with sport
• Opening new pathways into sports
• Embedding data-driven approaches to sports marketing and sponsorship
• Sports prediction and fantasy play

Broadening the diversity, inclusiveness and accessibility of sport:

• Bridging language divides in sport
• Improving the fan experience for those with visual, hearing or intellectual disability
• Increasing the visibility of under-represented athletes
• Reducing barriers to entry and progression for Para athletes
• Making sports venues more accessible
• Helping sporting organisations detect and manage discrimination