Active 65+ year olds

The over 65s continue the trend of less variety in their chosen activities, but they are doing these activities more often than their younger counterparts.

In fact, at an average of 9.6 sessions per week, the active over 65s are active more often than any other adult life stage. Taking up a sport as well as walking and other physical activity is critical to this group.

899,000 people26% of 65+ year olds

9.6 Average number of sessions per week

2.3 Average number of different activities

Characteristics

• Likely to participate in both sport and physical activity
• Motivated to improve physical health or fitness, have fun and engage socially
• More likely to participate via sporting clubs and associations (mostly men).

Sports can keep this life stage engaged by offering social connection as a key part of the offering.