Insufficiently active 65+ year olds

While not active enough to meet the guidelines for their age, this group is active more often than insufficiently active groups at other life stages.

They engage in less activities and they are more likely to participate in non-sport related physical activities. This is particularly the case for women in this life stage.

2.3 million people60% of 65+ year olds

3.6 Average number of sessions per week

1.7 Average number of different activities

Characteristics

• Influenced by their local neighbourhood and surroundings i.e. are less likely to be active if the paths are uneven
• Sometimes feel embarrassed by exercising in public (particularly women)
• Believe physical activity around the house and garden is strenuous enough, even if not puffing and sweating.

Sports can attract this group through addressing desires for social connection and offering activity that suits the individual's physical ability.