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Inactive (65+)

Insights to consider acquistion of inactive 18-24 year olds

Inactive 65+ year olds

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Inactive populations are not playing sport or staying physically active. Their interest in getting more active is low or they often identify significant barriers to getting active.

In this life stage, inactivity is significantly more common for Indigenous Australians and people with disability.

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553,000 people14% of 65+ year olds

Characteristics

  • Often inactive due to health-related reasons
  • Lack confidence and willingness to participation due to health issues and illness
  • Feel embarrassed exercising in public (mostly women)
  • Find gyms and clubs intimidating.