Co-design the core product

Whether it be a new product offer or a redesign process, this is the stage where insights and ideas from earlier actions translate into a draft product concept. This is when the product starts to take shape as you work through the drivers of participation to design the core product and the key product features. Co-designing with target participants, key delivery partners and stakeholders is best practice and results in a better product concept to take forward. ​

​The core product is the detail of the product format that is delivered to the participant – what they do and when they do it. ​

• What includes details of the product format i.e. program, competition, event/s, activities, sessions etc. This is the core participation activity and shapes the other product features.
• When includes features such as the time of year the product is delivered, the length of the program/sessions and the days/times it will be offered etc.

Tip: Make sure you keep participant motivations at the centre of your design and check that the product format you are exploring matches what your target participants are after?

Questions to ask

1. Who can we involve in co-designing the core product format? Experienced coaches, PE or movement experts with target age group knowledge, diverse participants and stakeholders such as member associations may all have valuable contributions.
2. What are the key desired product outcomes that match participant wants and needs and the product vision? This may include fun, skill development, teamwork and match play. What formats might help you achieve this? For example, programs, competitions, activities, sessions or modified games.
3. How can the core product develop participants' physical, psychological, social and cognitive skills and behaviours? ​
4. What enabling approaches and best practice methods can you learn from and embed in your design? Consider physical literacy, universal design, game sense etc.
5. How will participants progress in a way that challenges and keeps them interested? How can we design activities that vary in challenge level for different ages/capabilities etc?
6. How can we provide opportunities to participate at times/days which align with the wants and needs of target participants?​
7. How can we design the product to match time commitment wants and needs of participants?

Use your own resources as input to this action, for example:

• Format, session or activity planning tools
• Activity and skills cards
• Existing product manuals​

Sport Australia and VicHealth resources as input to this action:

• 35694_Physical-Literacy-Program-Alignment-Guideline_acc.pdf
• Youth participation (product design and delivery strategies for disengaged youth/students)
• Playing for Life activity cards
• Inclusive sport framework process
• Inclusive Sport Toolkit: Universal Design
• Golf Australia: product design case study (physical literacy)
• VicHealth: How to co-design, opens in a new tab
• Leisure Networks - Power to Pedal: Designing your program, opens in a new tab (using the Doing Sport Differently, opens in a new tab Principles from VicHealth)

Output

The core product features (i.e. the what and when) of the draft product concept

Design-Canvas.pdf