Consider commercial factors of the business model
Commercial involves considering factors to lead to a financially sustainable product and how to maximise financial gains from product assets.
Aligned products and delivery within your sport puts you in a better position to pursue commercial interest and support.
Questions to ask
- What is the high-level product business model?
- What are the key drivers, risks and assumptions behind the commercial success of the product?
- What is the size of the potential market for our product offering?
- What is the propensity to pay of the target participant and what value do they place on the product?
- What are the key fixed and variable costs to consider in a product financial model?
- What are the product revenue items and an indicative price point?
- How does the indicative price and value proposition compare to benchmark market competitors?
Use your own resources as input to this action, for example:
- Consumer/market sizing insights
- Benchmark data and competitor analysis
- Organisational risk appetite and management
- Brand strategy
- Financial and revenue data
Use these Sport Australia resources as input to this action:
Output
High-level commercial factors of the draft product concept
Design-Canvas.pdf