Consider the deliverer profile and product workforce

Workforce refers to the people that play a role in delivering the product to the market; the people who are the interface between the product and participant. These can include paid and unpaid/voluntary roles. The workforce includes: ​

• Deliverer - people who deliver the core product to the participant; typically being the coach or program deliverer​
• Product Workforce - other people responsible for delivering key features of the product experience to the participant eg offcial, registrar, facility manager etc

Tip: The deliverer is often one of the key factors in a participants experience and can be the difference between whether they keep coming back each week

Questions to ask

1. What are the key skills, attributes and capabilities of the ideal deliverer?​
2. What are the skills, attributes and capabilities of current product deliverers? Do they match the ideal deliverer and could they deliver the redesigned product as intended?
3. What avenues could we explore to engage ideal deliverers?​
4. What roles are key in delivering all components of the product experience?
5. What types of training and upskilling might deliverers need to deliver the designed product? (this will be fleshed out more in delivery actions)

Use your own resources as input to this action, for example:

• Coaching and officiating framework and competencies​
• Sport organisational roles and responsibilities

Sport Australia and VicHealth resources as input to this action:

• Coaching & Officiating​
• Surfing Australia: Workforce and deliverer design case study
• Leisure Networks - Power to Pedal: The Non-Traditional Coach, opens in a new tab (using the Doing Sport Differently, opens in a new tab Principles from VicHealth)

Output

The ideal deliverer profile and key workforce roles (the who) to deliver the draft product concept

Design-Canvas.pdf