Test and refine the draft concept

Once a draft product offer has been co-designed in the Develop stage, it should be tested both with target participants and delivery partners. This could include prototyping (light and quick) and piloting (sustained and longer-term). Both are ways to get real-time feedback and can minimise risks as you continue iterating. As you pilot, continue to refine the product with scale in mind.

When piloting think about the different elements you need to test. This could include but not limited to:

• whether your marketing attracts the target participant
• environment and locations
• delivery channel capability
• deliverer types and styles
• core product features.

Questions to ask

1. How can we get quick and immediate feedback from target participants and deliverers? ​
2. What logistics would we need to consider for a pilot (for example, securing facilities, equipment requirements)?  ​
3. Can we run pilots alongside existing product delivery to enable comparison?
4. How would we communicate our pilot to the market? For example, participant and deliverer recruitment, marketing messages.
5. How can we showcase and create buy-in with key stakeholders? For example, could we invite and engage the executive, board members and sponsors?
6. Do we have a monitoring and evaluation plan to capitalise on pilot learnings?

Output

Plan to test, learn and refine the product concept

Design-Canvas.pdf