Journey or Experience Mapping

A journey map is a tool that allows you to identify and optimise key moments in the product or experience you’re designing

How you could use it:

• Visualize a participants experience from beginning to end in a current product and/or a future product you are designing.
• Deep dive into key moments; what do you know about the pains and gains of your participant at that moment and what can you do to relive pain or create gains.

More information

• Journey map methods, opens in a new tab
• Article: Use customer journey maps to uncover innovation opportunities, opens in a new tab