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Value Proposition Canvas

aligning products with customers wants and needs

Value proposition canvas

value proposition canvas icon

The Value Proposition Canvas (VPC) is a tool that makes explicit how you are creating value for your customers. It helps you to design products and services your customers want.

How you could use it:

  • Use the VPC to describe your participant and the pains and gains they have. Then look at how to relieve the pains and create gains through a participation product.

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