Value Proposition Canvas
aligning products with customers wants and needs
Value proposition canvas

The Value Proposition Canvas (VPC) is a tool that makes explicit how you are creating value for your customers. It helps you to design products and services your customers want.
How you could use it:
- Use the VPC to describe your participant and the pains and gains they have. Then look at how to relieve the pains and create gains through a participation product.
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