A shared economy

• Asset owners are more frequently using digital clearinghouses to capitalise on underutilised assets e.g. Parkhound, Uber, Airbnb.
• Consumers are increasingly renting from their peers rather than renting or buying from a company e.g. Uber, Air BNB.
• Consumers are generally becoming less wedded to the ownership of consumer goods, and are more comfortable renting or sharing them.

What this could mean for sport?

• Consider platforms to share underutilised facilities, grounds, equipment etc.
• Look for ways you can better share expertise and skills with other sporting organisations.
• Consider offering shared memberships e.g. less commitment to a team if it is shared with another person.
• Explore partnerships to help participants rent sports equipment to potentially reduce the cost barrier.