Growth of the fitness industry

• Consumers are increasingly playing sport to get fit, not getting fit to play sport.
• Gyms have started to diversify fitness experiences and people are seeking personal trainers to meet their unique health and fitness needs.
• Participation rates in non-organised activities such as running, walking, and gyms have all risen over the past decade.
• The growth of the fitness industry is reflected in the sale of fitness equipment and sports fashion.
• Sport Australia research into the delivery of sport indicates that that private providers consider ‘fitness’ in their product offerings, but sport clubs aren’t doing this so much.

When comparing the top 10 activities in Australia, participation in fitness/gyms has increased the most. (AusPlay, 2019)

What this could mean for sport?

• Consider products that provide participants seeking fitness a good ‘workout’.
• Is there an opportunity to create partnerships with commercial/non organised sport providers to diversify your product offer.
• How can sport design products that consider a participants current level of fitness and help them progress at a pace that’s appropriate for them.

Resources

• AusPlay – Participation Trends, opens in a new tab
• Fitness Australia – Profile of the Fitness Industry, opens in a new tab