Holistic health
Holistic health
- Healthy is the new rich, with consumers seeking healthier lifestyles through a holistic attitude toward optimal physical and mental health.
- There is a growing focus on mental health e.g. mindfulness apps; adult colouring books.
- Consumers now measure various health elements, such as sleep, diet, exercise and weight.
- We see the food and beverage industry shifting to healthier products e.g. Pepsi purchased KeVita – a manufacturer of Kombucha and sparkling probiotic drinks.
- People are ageing with a greater emphasis on youth and vitality than previous older generations.
91% of Australians plan for what they need to do in order to be healthy (AusPlay 2019).
What this could mean for sport?
- Consider health messages or promoting the impacts in the products and services offered to participants.
- Seek out commercial partners and brands that are overtly linked to health markets e.g. nutrition brands or those that are aligned to a healthy tone e.g. health insurance.
- Diversify product offerings and find ways to develop the whole person and improve their health status.
Resources
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