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Enabling Activities

Play Well Priority Area - Enabling Activities

To support the delivery of all activities across the six priority areas, the following enabling activities will be delivered.

Play Well Activity

Ambition Statement

Deliver the Marketing and Communications Plan

Awareness and understanding of Play Well has increased significantly across the sector, with stakeholders consistently communicating shared messages and priorities and sharing stories of progress, innovation and impact that accelerate sector learning and support delivery of the Play Well vision.

Manage the Play Well Research Unit

The Research Unit is recognised as the leading national participation evidence source, informing policy, investment and practice through a strong pipeline of applied research and insights.

Establish the Play Well Data Hub

Establish have access to a trusted national participation and infrastructure data platform that is routinely used to inform investment, planning and decision-making.

Strengthen safe sport across the system

Safe sport practices are consistently embedded across the sector, with organisations demonstrating improved safeguarding capability, stronger policy implementation and increased participant confidence in safety.