Attitudes Towards Sport in Australia
Understanding how Australians perceive, value, and engage with sport.
Sport plays an important role in Australian life, influencing how people connect, stay active and feel part of their community.
Attitudes towards sport go beyond simply watching or playing games; they reflect views about health, inclusion, national pride and belonging. As participation trends and major events shape public interest, Australians’ relationship with sport continues to develop.
The Australian Sports Commission (ASC) measures what Australians’ think about sport through its Community Perceptions Monitor (CPM).
The CPM is a monthly online survey of the general community about sport and physical activity in Australia. It surveys 500 Australian residents aged 18+ each month across metropolitan and regional Australia.
Visit the Community Perceptions Monitor (CPM) page to find more results, deeper insights, and detailed reports.
Attitudes in 2024/25
The 2024/25 CPM surveyed more than 500 adults each month across metro and regional Australia. A total sample size of n=6,486 was achieved across the full year in 2024/25. This is the base unless otherwise stated.
Sample size per year
Percentages presented are based on the total number of valid responses made to the question being reported on. In most cases, results reflect those for respondents who had a view and for whom the questions were applicable. Percentage results throughout the report may not sum to exactly 100% due to rounding.
Total sample size per year:
- 2024/25 (n=6,486)
- 2023/24 (n=6,118)
- 2022/23 (n=6,500)
- 2021/22 (n=5,800)
- 2020/21 (n=6,005)
- 2019/20 (n=5,005)
Index scores
The CPM uses several questions to measure pride, inspiration, and the value and benefits of sport. These are combined into indices to track changes over time. The indices are scored on a 0–100 scale and reflect both how many people respond and how strongly they feel.
Engagement with Sport and Physical Activity
Access
Perceptions of opportunities to participate in sport and physical activity.Community segments
Levels of interest, enjoyment and activity in sport and physical activity.Enjoyment
Level of enjoyment of sport and physical activity.Inclusion
Perceptions of safety, inclusion and belonging in sport.Inspiration
Drivers of participation in sport and physical activity.Investment in sport
Perceived value of government investment in sport.Involvement
Level of personal involvement in sport, including participation, support and interest.Personal interest
Level of personal interest across sport and physical activity categories.Pride
Sources of pride in Australian sport.Role models
Perceptions of who represents a good role model in sport.Supporter behaviour
Ways Australians support and engage with teams and athletes.Value and benefits
Perceived social and community benefits of sport and physical activity.
Last updated: 12 March 2026 Content disclaimer: See Clearinghouse for Sport disclaimer
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